CATALYST – Demand by Design
Disconnected strategies stall momentum. Catalyst is a strategy-led consultancy that transforms strategic misalignment into sustainable demand.
Created in New York City by David Martin – a strategist with four decades of experience in branding, corporate identity, and demand generation. Known to many as a “CEO whisperer,” David’s reputation is built on clarity, calm, and an uncanny ability to connect strategy to impact. Catalyst partners with CEOs to align business, brand, innovation, culture, experience, and marketing into a single, connected system.
Their work begins where most consultancies stop — not with messaging or marketing, but with the strategic clarity that powers everything. Boasting a client list that comprises some of the biggest names in modern times, from banks and staffing firms to data centers and tech platforms, Catalyst’s clients have used the Catalyst approach to realign, refocus, and accelerate growth.
We created a simple yet effective and efficient brand logotype that evolved the existing identity, itself built on modern typographic principles. Our crisp and evocative colour palette helped communicate the clarity, structure and efficiency of the brand.
In association with Foxton Creative in Australia.
“David believes that the key to successful strategy isn’t just data or analysis—it’s listening deeply to what clients aren’t saying and uncovering the challenges they haven’t yet defined.”
