Banks Brothers – Canned Wine
Michelin Star Chef Tommy Banks and brother James created the canned-wine brand to “make wine-drinking more approachable, less pretentious, and better for the planet.”
With shifts in habits and behaviours in the alcoholic beverage consumption, Banks Bros brings a curated selection of reds, whites and blends to the innovative can format. They emphasise flavour first, sourcing “amazing wine from like-minded people” and work with smaller vineyards. The canned format (250 ml) makes the product well-suited for outdoor, on-the-go, or situations where opening a full bottle isn’t ideal. The emphasis on cans being more recyclable, lighter, faster to chill means they tap into both environmental and lifestyle trends.
Following our redesign of the groups Made In Oldstead brand, we suggested a rethink of the existing packaging was worth considering. The overly masculine symbol that featured on the labels was miscommunicating to an audience that was predominantly female. The abstract graphics that were intended to signal landscapes, felt too ambiguous and missed an opportunity to further convey the messaging we had distilled as part of our strategic evaluation.
A series of new concepts were created that would work harder and also elevate the whole look and feel of the brand.
“Alongside a new logotype and retiring of the existing symbol, we created the strapline “Expertly Curated”.”
