ANTS – Ushuaia Ibiza – Join The Colony

As a rebellion against the superstar DJ culture that effectively held venues to ransom, we took it ‘underground’ again.

ANTS at Ushuaïa Ibiza wasn’t just another club night—it was a moment-defining cultural phenomenon. What began in as a worker‑community party quickly evolved into a global movement, anchored every Saturday at Ushuaïa Ibiza with cutting‑edge production, immersive themes, and a killer identity.

Initially created to give back to Ibiza’s essential workers, ANTS built credibility as a genuine underground outlet at a time when mainstream EDM dominated the island. That ethic of community and authenticity resonated with locals and tastemakers alike, creating a grassroots buzz that felt fresh and real.

ANTS leaned hard into a monochrome, hive‑like identity—morph‑suits, street‑art ants climbing walls, themed installations and colony branding across the venue. Each season brought a new immersive theme: Metropolis, Invasion, culminating in Metalworks, where an industrial sci-fi factory world transformed the poolside stage into an ant‑infused dystopia. Attention to set design and AV made it feel like theatre, not just a club night. Residents like Andrea Oliva, Raúl Rodriguez, Nic Fanciulli and rising talent created a soundtrack that felt serious, credible, and distinct.

We created a number of key elements featuring the bold logo and visual aesthetic across posters, stickers that popped up at beach bars, hostels and bars around Ibiza town and Playa d’en Bossa. It felt omnipresent—impossible to ignore and impossible to forget. Seeing the ant logo plastered in unexpected places made ANTS feel like a cultural takeover, fuelling curiosity and word‑of‑mouth among locals, tourists, and workers alike. Fans could buy branded tees, tote bags, gym sacks, stickers, towels and even metallic vests directly from the official ANTS & Ushuaïa collection.

It was a brand, an installation, and a community ritual that perfectly captured the zeitgeist of Ibiza in the mid‑2010s. Twelve years later, ANTS continues and has now legendary status. https://www.unitedants.comhttps://www.unitedants.com

“It reimagined what an island party could be: underground sound, immersive production, a visual identity that turned clubbers into colony members, and merch that extended the experience beyond the night. All of it aligned in time and place to elevate ANTS into Ibiza legend.”

Client: USHUAIA IBIZA
Type of Client: ENTERTAINMENT
Disciplines: CAMPAIGN