AbbVie – Here, Now.
The ‘Here, Now’ campaign highlights the organisations commitment to investment in innovation, driving possibilities for future health breakthroughs while we’re helping millions find a brighter new day.
In association with Prophet agency in New York, we created a series of films for AbbVie, the American pharmaceutical research and development brand. The series showcased a range of individuals from all walks of life and how their life is positively impacted by the brands innovations today – the big occasions and the tiny moments. The visuals feature real people—including patients and employees—paired with messaging like “We’re right here helping to make tomorrow happen” and “working on what’s next, while helping people live in the here and now”
They reflect a refreshed positioning that emphasises AbbVie’s dual focus: developing innovative treatments for the future while delivering impact today. It signals a move beyond purely clinical or scientific messaging toward storytelling grounded in empathy, empowerment, and forward momentum. The campaign was executed across broadcast and online video, print media, social media, out-of-home advertising, and dedicated microsites
“The series showcased a range of individuals from all walks of life and how their life is positively impacted by the brands innovations today.”
