Native Land – Signature spaces. Sustainable foundations.
Native Land is a prestigious London based property developer, co-investor and development manager, whose pursuit of excellence has distinguished them from the competition.
Since creating their identity in 2006, we’ve continued to manage their corporate visual assets as well as create development branding, collateral and specialist event graphics, including their association with The Royal Academy.
In early 2014 the business was expanding to incorporate new audience segments. This dictated the need for a revision of the existing identity we had previously created. As the company’s corporate design lead agency, we evaluated the effectiveness of the existing identity and worked closely with the client to redefine its look and feel and ensure its consistent application across all touchpoints. We considered the development of the brand and how it would communicate to various stakeholders.
Our research covered:
- Company purpose, history and values.
- Structure and tone of voice.
- Long-term business objectives and legacy.
Internal and external insight informed the brand positioning process that provided the platform for the development of an updated look and feel. The new identity was executed across: Brand summary, Guidelines and Website as well as a full collateral suite.
The new visual identity and corporate website was launched in the Autumn of 2014 to wide praise. It has facilitated the company’s geographical and practice expansion, putting them firmly on the World stage and increasing the brands relevance to a growing audience by clearly articulating a new set of values. We continue to act as Brand Guardians ensuring clarity and consistency are upheld.
“Market knowledge, attention to detail and a willingness to challenge thinking lies at the heart of everyhting they do.”
